Sunday, May 16, 2010

New Red Hot logo!


I've had the privilege to work with Red Hot (aids benefit organization) on many occasions, starting with the Dark Was The Night compilation. The approached me about rebranding them and I quickly accepted. This is the final product. In my opinion, it's quite a timeless mark and is very versatile. This particular logo is the most complex and is used in most instances. The simplified version is what you see now, minus the ribbon and play safe copy. That version is used best in small places such as the spine of a cd. I think it turned out quite well.

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